URL is the one place where you can mention your primary keyword coz all major search engines first search preference is the URL. So it is better idea to use keywords which related to your business on ur URL. Always keep in mind you have not created web sites for search engines so don’t use complicated words for customers to remember, e.g. your web sites is mainly focusing on selling Benz so you can use www.benzshowroom.co.in instead of www.tomzcars.com
Our next target is TITLE tag. Don’t leave this tag blank and nor do as some web masters do to scroll more content on title bar using JavaScript. Search engines not supporting JavaScript at all so don’t use JavaScript. And it won’t be fine to cross the number of characters in title bar more than 45. For instance Benz seller can write Benz cars :: lowest price :: finance available :: Bangalore:: so here we can see 5 key words.
Meta Description: - in many websites I have seen that this tag will be blank or contain an improper description. Search engines indexes the all key words in Meta description tag too and keep in mind that the total number of characters shouldn’t exceed 250. Oh! I forgot to tell that for getting high ranks and attracting more people to your site don’t use the keywords which are not related to your website. Algorithms which are used by search engine for crawling is high end, so engine can easily find out the deceptive keywords and punish your site. E.g. A Benz seller use keywords like actress, jobs, Britney spears, Sania Mirza in his web page for attracting more people, but search engines tend to skip these since they are not related to the web sites… So make sure the key words which you are using in your web page are related to your web page
Meta keyword tag: - People thinking that search engines are not crawling the Meta keyword tag will give less importance for it. But as per Google they still crawling this tag also. So use this to write keywords and this time the recommended maximum number of words are 20. So don’t forget to utilize this tag effectively.
Headers: - h tag, It is very interesting to know that search engines likes this tag very much and while crawling, engines giving weight to the text inside this tag. And in a page don’t use more than one h1 tag but you can use number of h2 ,h3, h4…. tags in page.
Bold and italics: - When we go through a site, we will notice first the words which formatted as bold and italics, so with the search engine too, they sees these words first but don’t make all the words bold or italics..Don’t try to fool search engines. For making bold use strong tag and for italics use em tag instead of b and I tags
Keywords at beginning: - it’s a best practice to keep master keywords/primary keywords at beginning or at the end of page or else search engines can’t memorize those keywords, (was just kidding) but search engines list these keywords at top positions.
Key phrases: - If you wish to use particular phrase on page just like “lowest interest rate for Benz” use the same phrase wherever you need in the page but ensure all phrase are same even don’t disorder the individual words in phrase or else engine will consider this as separate words .
Alt attribute: - I think all of you familiar with this attribute. Make sure that wherever you are using images on page use alt and don’t leave this without text. Because search engines can’t see graphics on your page so use alt attribute with proper description for e.g. you are using image button for getting price of particular car and in that image you written price but search engine can’t see that text on image and it will jump to next item, so you can mention alt=”getting price of Benz C class” and don’t make this lengthy one.
These are very basic idea for optimizing your web page for various search engines and I am focusing on those who don’t know much about SEO, So in the next blog you can expect more ideas about SEO. And I wish feedback from all of you for judge myself
RAVI TOM
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